Factual answers about compliant marketing for brokers, prop firms and crypto. Educational information, not legal advice.
Contwave is a compliance-first AI marketing platform for brokers, prop firms and crypto companies. It plans, writes and publishes multi-channel marketing content, and every piece passes a deterministic compliance gate before it can go live. Contwave is a software provider, not a marketing agency or financial intermediary.
Under ESMA rules, CFD marketing aimed at EU retail clients must include a standardised risk warning with the provider's actual percentage of losing retail accounts, must not promise guaranteed returns, and must present risks and benefits in a balanced way. National regulators can be stricter: for example, Spain (CNMV) and Belgium (FSMA) restrict CFD advertising to retail clients, and France restricts electronic advertising of certain high-risk products under the Sapin II law.
As of mid-2026, Meta's ad policies list CFDs among prohibited financial products, with no exception process. Google allows complex speculative financial products only in specific countries, and only for advertisers holding a local licence and a Google certification for each country. Policies change frequently, so they should always be re-checked against each platform's current policy pages before campaigns are planned.
A compliance gate is an automated checkpoint that reviews every piece of marketing content against legal rules and platform advertising policies before publication. In a fail-closed design, content that cannot be verified is blocked or held for human review rather than published. Contwave's gate combines a legal layer (per industry and jurisdiction) with a platform-policy layer (per channel and country) and keeps an audit log of every verdict.
Not exactly. Proprietary trading firms typically offer simulated trading evaluations rather than regulated investment services, so in the EU their marketing is primarily governed by consumer-protection law (the Unfair Commercial Practices Directive) rather than MiFID rules. Their advertising must avoid misleading income claims and clearly disclose the simulated nature of funded-account programmes.
From 2 August 2026, Article 50 of the EU AI Act requires transparency for AI-generated and AI-manipulated content: synthetic media such as AI avatars or cloned voices must be labelled as artificially generated. Marketing teams that publish AI-generated content to EU audiences need machine-readable marking and visible disclosure. Contwave applies AI-content labelling at the publishing layer.
No. Contwave provides software and automation: content generation, compliance pre-screening, scheduling, publishing and audit logging. Its checks and its regulatory monitoring are informational tools; they do not constitute legal, financial or regulatory advice, and the client remains the regulated party responsible for its own communications.
Book a walkthrough at contwave.com — the demo runs on your jurisdiction, your channels and your compliance profile. Contwave is sold as a B2B subscription; brokers keep their own ad accounts, platform certifications and payment methods at all times.
Regulations and platform policies change. Always verify against the primary source — regulator publications and each platform's current policy pages. Nothing on this page constitutes legal, financial or regulatory advice.